An invention as useless as the rockies

There are things in life that, when invented, causes mankind to stop and say 'how did we ever live without this?' Creations that so alter the way of life for society that their development is looked upon as monumental leaps forward in the history of humanity. From the single greatest invention of the last millennium, the printing press, to slightly lesser important developments such as the airplane, radio, air conditioner, internal combustion engine, remote control, and toilet paper, each of those significantly changed the life for humanity.

This blog isn't about anything nearly as important.

Instead, let's turn our focus on to a development that really wasn't needed and, as best as I can tell, doesn't actually serve any useful purpose other than to make people stop for a second and say 'that's cool, if ultimately unneeded.' I'm referring, of course, to the Coors Light 'Cold Certified Technology' that has its mountains turn blue when your beer is cold. As best as I can tell, there was a rash of people who, through no fault of their own, were reduced to drinking warm beer. It's not as though they could actually pick up the can or bottle and figure out if it was chilled to their desired coolness. Fortunately, never again, will people choosing to drink what Coors passes for beer. And it's not just limited to their cans and bottles. Now they have glasses that will do the same mountains-changing-color trick. You know, if you couldn't tell by picking up the glass and feeling if it was cold.