I like the
Olympic idea. The thought of people putting aside whatever geopolitical*
differences they have and the best athlete in one country facing off against
the best athlete of another country in their chosen sport to see who is the
best. It’s a fantastic idea. If it weren’t for the whole “inventing democracy”
thing, the Olympics would be the Greeks greatest contribution to society.
*Geopolitical
may be the biggest word I’ve ever used in a blog entry. Please don’t expect
more.
And while I’ve enjoyed watching the “Games of the 30th
Olympiad,” I’m not sure I’ve enjoyed the Olympics experience, and most of this
dissatisfaction can be laid at the feet of NBC. This isn’t about the peacock network’s
decision to make it next to impossible for me to watch the events I want to
watch live, though that does suck.
Instead, my gripes come not from when NBC is showing
events, but how and what they’re showing. For the purposes here, we’ll focus on
the NBC broadcasts, you know, the one where they pretend the events didn’t take
place six hours before they show them to you. Ok, so maybe my complaints do
involve a bit of bitterness for not being able to see the events live like
literally EVERY OTHER COUNTRY.
You may not be aware, but there are more than 200
countries participating in this year’s Olympics, from China and its billion
people to Tuvalu, which I learned in the opening ceremonies is not the line in
Dexy’s Midnight Runners “Come on Eileen.” Then again, if you’re reading this,
it’s entirely likely that you’re well aware of the massive number of countries
who sent athletes to the games. This makes you more aware of the world around
you than the executives at NBC, who seem to have the belief that there is the
United States of America who are in every event and then countries that just sent
athletes to play against the USA.
I get it. NBC is an American company broadcasting
almost exclusively to an American audience. And I get that NBC paid a princely
sum of money for the exclusive rights to broadcast the games and need to do
what they can to recoup their investment. The best way to do that is to play
into the jingoistic** nature of the Olympics and show events that Americans
win. Who doesn’t want to watch their home country win medal after medal?
Me, that’s who.
**Ok, two big
words. Sorry.
Not that I don’t want the American athletes to
perform well. I hope they all set personal bests in every event they compete
in. But it’s the freaking Olympics. Once every four years (two if you count the
winter games, and judging by the ratings, many of you don’t), the world comes
together. Athletes from North Korea compete next to athletes from the United
States. Athletes from Israel line up against competitors from Iran. And you
just know the Queen of England is looking out over all the different country’s
athletes and thinking to herself “We used to rule over all the countries.
What
happened to us?”
Maybe it is just me. I’m sure other countries show
the sports their citizens care about. Hungary probably shows a lot of water
polo, Great Britain probably shows a lot of their athletes and no one really
watches the fencing. But I bet those countries have the opportunity to watch
all the sports they want live.
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Are we having fun yet? |
But rather than use this opportunity to showcase the
global nature of the games and how, for two weeks at least, people can put
aside whatever disagreements they have
and just have fun*** competing, NBC gives us pre-packaged syrupy stories.
Comedian Andy Borowitz joked that several athletes were expelled from the games
for failing to have a compelling back story of overcoming triumph. If NBC had
control of the Olympic team selection process, this probably wouldn’t be a
joke.
***Mckayla Maroney
is exempted from this.
I’m a sports
fan and that’s my problem. NBC doesn’t view the games as a sporting event.
Instead, its goal is to make the Olympics a television event featuring sports.
And in their defense, the ratings are showing their view to have merit as more
than 30 million people nightly tune in. Nothing against Lolo Jones or Ryan
Lotche, but I don’t really care about your story. I want to see you compete at
the highest level and test your skills against the best from around the globe. I
want to see sports.
One night last week NBC’s primetime coverage started
at 8 p.m. Forty-five minutes in to the broadcast, we’d seen five minutes of
actual competition. But we did get to see a 25-minute retrospective on the gold
medal winning gymnasts from 1996, so there’s that. Hundreds of athletes from
every corner of the earth competed that day in countless events and with all
that footage at their disposal, NBC felt it best to show us something from 16
years ago. If there’s any greater sign that NBC doesn’t care about the sports
aspect as much as the television aspect, that’s it.
What bothers me is there is no greater television
drama than sports. Not the fake drama of a Lochte-Michael Phelps feud, but the
genuine drama of the two men racing in the pool to see who is better. That’s
drama. That’s what I want to see. But NBC, sadly, has different plans.
So here’s my humble suggestion. Show everything live
and on tape delay in prime time. Show the events when the happen, but show the
feature stories about the guy who was born to an upper-middle class family who
was once turned down for a date from the fourth-runner up for homecoming queen
who used that rejection to motivate himself to become the best racewalker in
Canadian history. I’ll watch both live and on delay. We all will. It’s the
Olympics. It’s when we all come together for the most human of all activities,
complaining about television coverage.